About J. Vincenzo Penza
Vincenzo Penza began his professional career working at a broadcast television station in Atlantic City, NJ. Through his production work at WWAC-TV, Vincenzo worked with boxing manager Roy Foreman. Producing Roy's show gave Vincenzo an opportunity to learn not only television production, but the many lessons the Boxing World has to offer.

Jumping from television to film, Vincenzo Penza grew with Artisan Pictures(now Lions Gate), an independent film label responsible for indie hits like Blair Witch Project and The Buena Vista Social Club. It's here at Artisan Vincenzo developed key strategies to marketing media and products virally. Viral Marketing would become one of the most powerful methods to reaching mass audiences over the internet. To this day, VIncenzo's methods are employed by many firms building publicity for a variety of products.

VIncenzo would take this methodology to Soul Kool (now Noise Marketing), where classic street team campaigns were incorporated with his viral marketing strategies. Major campaigns by Coca-Cola, Nintendo, Ministry of Sound, and Universal Records fill Soul Kool's resume of online viral success stories.

Today, Vincenzo takes the experiences and strategies learned in television, boxing, film, home entertainment, and the internet, and employs them for clients of PenzaMedia. Vincenzo is also a contributing columnist for Gannett, member of the Hammonton, NJ Planning Board, The National Italian American Foundation, and an avid cyclist.

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